The Green Fad and Earth Day

You're going to see a lot about Earth Day today. Not because the media companies care about the Earth, not because celebrities care about the way things are going, not because corporate entities feel the moral obligation to undo the damage that they do to the planet.

You're going to see a lot about earth day because the fad is currently profitable.

Article about Companies producing "green" products

Clorox Green Works homepage (something about a bleach company trying to tell me that their product is safe for the environment doesn't sit well with me.)

On one hand, someone could argue that this fad could end up benefiting the Earth in that it'll get people more aware of the problems.

I argue that it's detrimental, because the fad will only stimulate solutions that are short-sighted and lack long-term vision, which could severely damage the Earth more than help. I mean hell, look at the problems with ethanol. More on that later tonight.